Do you have an online store and you are thinking of how to increase your sales by creating a strong online presence? Most of the time, growing your online store by driving web traffic to it is one of the major issues you will face as a retail store. You will
also have to find ways of competing healthily with rival online shopping stores. According to an online shopping statistics carried out by orangecollarmedia, online shopping has been on the increase each year. The study also revealed that clothing topped the list of products sold online.
So let’s bring it closer home. What makes it more compelling for any online store in Nigeria is the amount of competition that takes place both online and offline.Run a search on Google using the Keyword “Online shopping in Nigeria” and
the search returns over 13million web pages for that singular keyword related to online shopping alone. This means that more people are competing for the web user’s attention when they are looking for where to buy their stuffs online. So, how can you as an online store owner make use of this statistics and turn it into profit for your brand without breaking the bank in the process?
Listed are 3 ways to grow an online store and generate more funds. These steps are listed in an order to explain that it is a process driven campaign that should be carried out as a complete marketing strategy rather than isolated events.
1 . Pay attention to Search Engine Optimization SEO:
Pay attention to Search Engine Optimization SEO:
Search Engine Optimization is the foundation of any successful online presence. While the result might be slow in coming, you could use a Pay per Click (PPC) ad campaign to gain quick wins but do not dwell on it for too long. Except you are a multinational or large store, you will sooner than later find out that PPC have a low ROI. Use it only for the launch of a new product line or when you are running a promo. However, it is advisable to carry out an organic SEO if you want to gain a long lasting competitive edge. You can outsource to an SEO Company but if you are planning on carrying out your own SEO in-house, there are some basic guidelines that you should follow.
a. Don’t ignore your Title Tags:
Title tags are a great way to let humans and machine know what your website is all about. A Title Tag that follows the syntax below Online shopping | Clothes| Shoes |Bag- Domain Name
Is way better than
Domain Name | Online Shop
The first Title tag format is better than the second as it tells you more about what the website is all about than the second which is kind of generic. Therefore both machine and humans know what to expect when they land on your site.
b. Description Tag matters :
While the Meta Description Tag might not help your website to rank high on Google Search Engine Result Page, it can help people make up their mind about whether they are ready to visit your website or not. Meta Description Tags are great ways to entice users to your product. Including a benefit they can derive from visiting your site or including “CTA” in your Meta Description Tag can help lead to more sales.
Sometimes, we get lost navigating a large website. Incorporating an html and XML sitemap as part of your website can help your users find their way around your website. Both versions of the sitemap are good practice and should be implemented.
d. Long Tail Keywords:
Long tail keywords are actually the keyword that people use when they are ready to buy. ignore it and you will find out you have more web traffic but less conversion.
2. Monitor your brand and your competitors:
Have you ever heard of the adage; Keep your friends close but your enemies closer? To compete online, you need to closely monitor your competitors. While it is a bad idea to out-rightly copy their strategy, it can help you understand what they are doing right or wrong and even give you a competitive edge over them. Understanding which Keywords they are using both on their website and in running their ads will help you know what Keyword you can rank for or to avoid. For your own brand, try setting up mentions to know what is being said about your brand.
As much as it is important to attract new customers to your online retail store, another equally important consideration is how to keep old customers. Keeping your old client happy is way cheaper than trying to land a new client .A big and cheaper way to do this is to use Newsletters as a communication tool. While sending email might seem like an old way of communication, it will work. All you need to do is to give them real time information in your email and they will look forward to hearing from you. This will help you build trust and loyalty around your brand. Avoid spamming and remember to always include a way for them to opt-out.
The best way to out-rightly get a competitive edge over your competitors is to be unique in terms of building inbound traffic to your website. Addition of a blog is a very good idea but incorporating other means of presenting your content to potential and current users of your website is a great way to go. Can you make a video presentation? How about presenting your content via Infographics? As content development becomes a major factor for any business, presenting your content in a different way from what is the norm will help you stand out and increase your Google ranking at the same time.
Do you own a store and have succeeded in using the internet to drive more sales, we would like to hear from you. please share with us .