If you really want to be successful online, you have to fall in love with analyzing data on your online property. Unfortunately most businesses fail at collecting, analyzing and interpreting these data.
Data collection can be quite expensive and therefore most of the platforms offer their own data to help you analyse and make intelligent decisions about growing your business.
Do you want to know the best time to post on your Facebook Page?
Do you want to get the maximum effort when using Facebook for Business?
Do you want to understand what your audience love to read, like or even share?
Do you want to grow your community?
Instead of relying on third party data, why not leverage your own data to make intelligent decision about your marketing.
On Facebook, the insight tab offers you this and much more. While it might make more sense to connect Google analytic to be able to correctly prove the ROI of your social media marketing and to properly track events, you can still leverage the insight tab for lots of information.
In this article, we will take a look at some of the data Facebook insight offers you and how you can use it to predict and plan your marketing. Most of the information presented below will prevent you from using other people’s data to plan your marketing.
Here are the key elements we will explore in our quest to become Facebook Insight Ninja:
- When is the best time to post?
One of the most difficult aspect of social media marketing is determining which time of the day your audience is most active. The Facebook shows you all this information under the Post tab. Once you have an idea of the time most of your fans are likely to be online, you can schedule your post to go live within this time- frame.
- Which day is the best day to post?
There are lot of speculations as to the perfect day to post on your Facebook wall. What would do you if you could know the day when you have majority of your fans online and engage them on such days. The Post tab gives you these insights. It shows the average number for each day of the week, thereby giving you an idea of when most of your fans are online. Armed with this information, you can know if you should post your most important content either on a Monday, Tuesday or even a weekend.
- Who are your most active fans?
The People’s tab gives insights into the breakdown of your audience. You get an idea into gender, age and even location. Trying to see if you should open a new branch in an area? Check this tab for a distribution of your audience according to age, gender, location.
Use this tab to find out how engaged your audience are with your content.
- What kind of content do your audience like?
You have saved over your content and have promoted it on your page. How nice would it be to see what content your audience love? If you can gauge the type of content they consume, you can focus your energy on producing more of such content. This will lead to more engagement.
- What your competitors are doing?
One of the things I love doing online is analyzing competitors either it is in a field I know much about or little about. By correctly analyzing your competitors, you can gain much insight into what they are doing right and what they are doing wrong. Armed with this information, you can correctly determine what you can add to make your marketing stands out. The Facebook competitor’s tab collates some of the following and prevents you from having to go collect this information yourself.
- Which post tends to do well with your audience: Since your competitors have the same audience as you do, you can get an idea of what kind of post your audience are likely to love.
- How many likes they got on a weekly basis: One of the metrics, most brand measure is how like they were able to get. The likes insight on the competitor’s page shows you how many like your competitor’s get and you can use this as a benchmark to determine how you far during the course of the week.
While Facebook Insights has loads of information that can help you improve your marketing, you still have to test to make sure that you are not making the wrong assumptions from your analysis. Not one metric should be taken in isolation. Compare the results from each tab and use it to make necessary adjustment where possible. Remember that one of the bane of online marketing is that you do not set and forget. To really improve, you need to keep testing and analyzing.