Content they say is King.
This phrase became more popular as Google went all out to fight links spam via the penguin updates and low content spam via the numerous panda updates.
As a result everyone rushed into the content marketing game. Businesses were told to produce more content if they want to rank higher on Google search engine result pages.
But with the content is king era came two major problems for business.
One is the fact that producing more content does not necessarily lead to higher organic ranking.
Why was this so?
This is because Google do not rank website but rather web pages.
The second problem was that content production is expensive and therefore when content is not generating leads, the cost of producing more content becomes unjustifiable in the long run.
Let us face it. Content production is time, energy and cash consuming. And the only way this can be justified is if your content is driving in more leads to your business.
But what if I told you there is a way that you can use your business blog to generate more leads and possibly increase your ranking?
What if I told you there is a magic wand that we can wave that will help you solve your business blogging problem?
In reality we do not have any magic wand. We only have learnt to go back to the basics.
So just before you give up, we have the perfect solution for you.
For a limited time actually just about 10 days, you can register for the online blogging class absolutely free.
This online class will teach you the basis of everything you need to know about how to use your business blog to drive organic traffic, build your ranking and get more leads for your business.
Because you see the problem is not your blog. The problem is not the fact that you do not have good content on your blog.
You see the problem is actually the fact that you have been mislead.
Content is not king.
The ability to produce millions of blog post every day will not make you rank higher or get you more leads.
This is because the fundamental of any successful business is the customer.
In business the customer is King.
That is why we slave day in day out to make our product better. That is why we spend some much time surveying our customers so we know what they want and how we can better serve them.
When a business focuses on the customer it produces better content.
With better contents comes higher ranking, more traffic and more leads. And Oh yes, increased sales.
So join the free business blogging class absolutely free. Registration closes on Friday 29th November.