If you continue to read this piece, I make you one promise; it is going to be the one of the best post you are going to read this week. Okay, maybe not better than Eric Ward interview with Rick Boerebach of ZEEF but equally as good.
This is because we were able to catch up with Venchito of Digital Philippines to feature on our expert interview section.It was a great opportunity for us to have an insight into what his days are like, what he thinks of Google, what is favourite link building technique is and how he spends his free time when he is not busy getting those links.
Long story short, you get to meet the man Venchito!
Enjoy your reading!
Tell us about yourself and how long have you worked in the Search Engine Industry?
I’m a content marketer, link builder and blogger at Digital Philippines, a link building blog that started in April 2013. It generally discusses topics about internet marketing but later focused solely on link building and content marketing.
I’ve been working as a freelance writer for offshore clients 1 year before I got into SEO industry (2012). Then I became a fan of search engine optimization in the last month of 2013, the time that I was really passionate about SEO and internet marketing (reading tons of resources and articles around those topics).
What is an average workday like for you?
Normally, this is my average workday life:
- 8am to 9am – social media management, answering client inquiries/interview requests
- 10am to 12pm – guest writing
- 1pm to 5pm – consulting and working on clients’ campaigns
- 5pm onwards – reading SEO and internet marketing blogs and writing for my own blog
What’s the worst SEO advice you’ve ever heard being given?
The more links you built, the higher your site’s rankings in search results.Today, quality is better than quantity. You can outrank other brands’ pages even if you have a few but authoritative or high quality backlinks.
What do you consider the three most important component of a search engine optimization campaign?
- Technical SEO – this is the framework of your site, it allows search engines to crawl and index the most important pages of your website.
- Link Building – helps you promote your high quality pages and rank them in SERPs for your target keywords.
- Content Generation – reveals your authority or expertise in your field through the content you produce on your website.
If you were to start running a blog today, what would you do differently from scratch?
Build connections with industry influencers. Your blog will always need a community to readily promote your posts/content and help you reach a wider audience easily. If you’ve built relationships with influencers, it would be easy for you to promote your content.
How do you think a business can determine what is a fair price for their SEO?
They need to ask a result-driven SEO agency. The agency will dictate the price not the business/company.
Which link building methods is your favourite and which do you think gives the usually gives the highest result?
- Broken link building – though this will saturate in the next several years, BLB is still one of the best methods to build links today given that there is always a value that is being offered to webmasters/bloggers in exchange for a favor (links).
- Guest blogging – it is not dead. Bloggers just don’t know how to use it properly. If you can provide the best/comprehensive content about the most difficult keyword in your niche and publish it on an authoritative blog (with high-valued community), you can create a traffic funnel for your own blog
- Infographic marketing – if the image is driven by data, bloggers, journalists and reporters will start to cover the infographic and the story behind it.
You may also want to check out my new post on 25 content promotion strategies.
From a Link builder point of view, what’s your favorite Link building tool to work with and why?
Ahrefs. They’re enhancing features of their tool that will help marketers (SEOs) to become more productive in their daily jobs (e.g. their new Broken Link Building feature really helps!).
What is your thought on link building as opposed to link earning?
Google is favoring brands that earn links and not manually built. However, for small brands, you need to start doing link building in your first few months so you can let your audience or influencers know about your brand, then just consistently promote high quality content in the latter part of your campaign to attract high quality links back to your website (link earning).
Of all the Google ranking factors, which do you consider most important?
Links. The more high quality contextual links you built for your website, the easier for your brand to get some good results (in terms of rankings, traffic, etc..).
In 5 year time, do you see SEO being done differently? If yes, what areas would you think would change?
A few things to consider:
- SEO is not just about keywords. Google is now considering topics as opposed to just targeting keywords, to determine the relevance of the page to the search query of the user.
- All activities should be natural. Google wants us to become real marketers not just SEOs. Real marketers create strategies that will help their target audience learn about specific things and get them connect to the brands they’re representing to.
If you are ever given a chance to ask Google one question, what would it be?
How much is your earnings now?
When you not doing SEO, how do you spend your time?
Playing guitar and reading books.
Thank you to Venchito for sharing all this with us. If you enjoy this session as much as I did, then leave your thoughts and questions for Venchito in the comment section below or better still tweet him @venchito14