Search Engine Optimization or SEO is an important ingredient in any business marketing campaign. The inability or ability to implement a successful SEO campaign always makes the difference between reaping the benefits of SEO or not. When you put proper consideration into your campaign, search engine optimization can bring the targeted traffic to your website. But after optimizing your website, if you suddenly discover that you are not having conversion or worse still you are not even getting traffic to the website you have optimized, then you might need to sit back and analyze your campaign and check if you are not making one of these SEO mistakes. Then you need to consider what you can do to avoid or correct them.
How to avoid making any of the top SEO Mistakes
1. Focusing too much on Ranking:
Search Engine Optimization for so long has been interpreted to mean getting high Google ranking. But the foundation of any SEO effort is not in the ranking but in the conversion. Ranking might get you the traffic but what happens when the customer lands on your website? Are you ready for them? The internet is a community of people and WebPages. People uses website not machine. So your focus should be on conversion. Yes, at all means go for the ranking but the factor driving the ranking is the conversion.
2. Ignoring Long Tail Keyword:
People search for information, products and services online using different phrases and terms. Not minding the way or phrases people use in searching for your products or service is like shooting yourself in the foot. You need to use “Seed Keyword” to get people to your website but when looking for conversion, you will need to use long tail keyword that actually converts. Long tail keywords are words that people who are really ready to buy your services or products use. A word like “Car” is not a long tail keyword. Don’t focus too much on generic words that are research in nature. If you have done a proper Keyword Research, you should have found a long tail keyword that you can use on your WebPages.
3. Title and Description Tags:
Your Title tag is supposed to help search engines interpret the content on your website whereas your Description tag is meant to arouse the curiosity of your potential website users. Description tags means “describe”. After creating a webpage, how would you describe it? Including words like “Find”, “Get”,”Buy” help bring relevance to your webpage and pushes the user to want to take extra effort to find out the catch on the website so they will click through to visit the webpage.
4. Not using Analytic Tools:
Analytic Tools are supposed to help you understand what is going on within your website and let you identify potential problems within your website. Setting up analytic tools like Google Keyword Tools and Bing Keyword Tools is one of the first steps you should take whenever you set out to optimize your website. Other tools that you can use include tools like Kissmetrics. Analytic Tools help you find important information regarding your website like bounce rate, how searches are finding you, their location, what they do when they land on your website, browser issues etc.
Always exercise caution when interpreting the result of an analytic tool.
5. Inadequate Content:
The quality and quantity of the content on your website is important as they help to engage your users. Having inadequate or irrelevant content on your website will hurt your website ranking and sales. Presenting useful and relevant information to your users is one major way to engage them. If you engage them enough, you will have an opportunity to convert them.
6. Keyword Density:
According to Google Webmaster Matt Cutts, you should not focus too much on Keyword density. When you focus too much on your keyword, you run the risk of keyword stuffing and this can make Google degrade your ranking.
Mention your keyword but include its variations in your body content. This will help people using different relevant terms to find you and help you avoid the penalty of stuffing your website with your keyword.
7. Ignoring other traditional Advertising Methods:
SEO is one puzzle out of a large array of marketing methods. Search Optimization is an avenue to market your clients whenever they are online. So ignoring other offline medium of advertisement is a detriment to the success of your business as a whole.
A major SEO mistake is not making your website accessible to search engines. Search Engine hates broken links or missing pages and so also do your users. How would you feel clicking on a page and finding out that it is not available? Angry? That’s the same way search engine feels. So make sure that your website s accessible and available. Use robot.txt files and sitemaps to help search engines and your users access your website easily.
When optimizing a website for SEO, your main focus should be the real people that access your website. Focusing too much on ranking will reduce the benefit you should derive from your effort. SEO efforts should focus on giving your website users great experience by creating better contents, having converting description tags, increasing accessibility to your website and focusing on long tail keyword. After all, search engines are meant for humans so why shouldn’t your website be.
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