For any business to succeed, the need to increase revenue by increasing sales is very crucial to the growth of such business. Your website has the potential to help you achieve this if only you will employ one of the inbound marketing strategies.
Inbound marketing method simply means creating content that users of your product will find interesting enough for them to want to try out your services. Inbound marketing has taken a great dimension because the medium for advertising is already in existence. Think of the number of people that use Facebook or Twitter on a daily basis. Look at the potential number of people browsing the net on a daily basis searching for information. What about YouTube? All these are media for great content promotion. As with all aspect of inbound marketing, all you focus on is creating information that fulfills your client’s needs. Different inbound marketing format exist but by far the easiest to do especially when you start creating content is to blog.
According to a statistics carried out by HubSpot, a content marketing firm , 82% of marketers who blog daily acquired a customer using their blog, as opposed to 57% of marketers who blog monthly. This means that the more you blog, the more potential you have of getting more customers.
Apart from being able to get more customers via your blog, you also achieve higher ranking on Google Search Engine Result. This is because Google loves contents and while various factors influence how high your website position on Google SERP, fresh content has been known to be a major factor while backlinks takes second place.
How to increase web traffic via blogging
1. Choose your platform
The choice of your blogging platform matters. You want something that is flexible and where you can get good technical support in case you need it. Two choices are obvious here. You can either use WordPress or Blogger. Picking WordPress has its own advantages.First you get to choose from a variety of theme. Theme are predesigned WordPress site to use. This means that you get to customize your blog the way you like thereby making your blog to be different from others even though you using the same platform. You also have numerous plug-in that allows you add functionality to your blog. Best of all, more than 68 million people use WordPress as their choice of blogging platform meaning you are not alone in the whole wide world. So I would recommend WordPress as your blogging platform.
2. Self Hosting or Web 2.0
Installing WordPress on your own domain or using a Web 2.0 domain structure is crucial to the success of your blogging. If you want to be seen as authoritative and serious, then the best thing to do is to install your blog on your own domain. You can either install it as a subfolder or subdomain. If you are going to install it on a subfolder, you will get a file structure similar to this:
But if you are installing it as a subdomain on your website, your file structure will look like this
Either method is good and you can use any one. But what you should consider is the ease of management and what will benefit your business. There has been a lot of misconception about having your blog on subfolder to give your website a boost for higher ranking from an SEO perceptive but Google’s Matt Cutts has put that controversy to rest. You can watch the video here
So when considering subdirectory or subdomain; what you should consider is the fact that you are supposed to be providing value for your business and not just focusing on ranking. My take is therefore is this : If you are a small business, have fewer than 5,000 pages and don’t have a dedicated IT team, then installing your WordPress on a subfolder is okay but if you are a large corporation and you know you are going to have numerous pages and you have the technical expertise, then having a subdomain might work better for you in the long run. Imagine sites like Yahoo or Facebook running on a subfolder or subdirectory as it is usually called? Definitely a wrong idea. To install Wordppress, follow the guideline here .
3. Content Ideas
The most difficult part of your blogging ventures will sooner than later be how to generate content for your blog post and it has been established that the web run on contents. Used correctly,content via blogging therefore can help you to successfully make more sales so you must be able to create good content .The major question you are going to face as business owners is how to generate topics for your blog. Content for blogs can be easily created if you think about your services and goods from your customer’s perspective. Here are some inspirations for you to be able to generate content for your website.
A. What do you love about your business?
B. Why did you start your business?
c. What are the commonest challenges your customers are facing? Is it pricing? Online privacy issues?
D. How to use your product to achieve a particular task.
Getting ideas already?
That is one beautiful way to get ideas. Another method to get ideas for your blog post topic is by searching through online forums that is related to your niche and see the kind of questions people ask. One good example is the Yahoo community. Another beautiful method is to use Google Keyword planner tool, though this might require some practice.
Post blogging Era
Now that you have made blogging a part of you, how do you increase web traffic through your blog? Blogging by itself alone will not bring the engagement you need. People have to discover your blog. This brings us to the next aspect of successful website blogging; Blogging Promotion or as it is commonly called, content marketing.
There are various ways you can promote your blog or your blog post to increase your traffic.
- Send it to your email list via newsletter. If you already have a list of current customers, you can notify them of your blog post by sending them newsletters which contains a link to the post on your website.
- Share it on social media: Social media makes it very easy to promote your blog or blog post. One mistake brands make is seeing social media as an end to itself. Social media should rather be a link between your customers and you. So anytime you publish a post, share it on all your social channel where you are most active for example Twitter, Facebook or LinkedIn.
- Sponsored Promotion: You can also promote your blog by using StumbleUpon. For a little fee, you can get your blog post promoted to people who are interested in it.
- Share with friends: By friends, I mean bloggers like you. So anytime you make a post, email your friends who have blogs about your post and ask them to share it with their readers.
The primary focus of blogging is to engage your readers long enough for them to want to get to know your business and services better. Yet if you focus on that, you will sooner than later start sounding like a broken record because most of your attention will be geared towards getting them to buy your product. The way to successfully avoid this and at the same time get your readers’ attention is to make sure that your blog posts provide values for your client. When you provide value, you indirectly have sold your product because your readers will first look up to you before trying or buying a product you have, elsewhere.