Your small business has a lot to gain from PPC. A successful PPC campaign generates profit faster than any other online marketing strategy.
It is an effective tool to use when you want to reach out to the right audience. You can even use PPC to reach out to your potential customers when they are ready to convert.
What is PPC?
Pay-per-click or PPC marketing is one of the most effective digital marketing tactics that you can utilize if you want to promote your business online.
The PPC model is pretty straightforward, that’s why it is popular. You are running ads and pay only if someone clicks on that ad.
Now, let’s move on to the eleven effective ways on how PPC can help your business grow.
1. It boosts your brand recognition
Even if you do not have a lot of clicks, PPC ads put your name in front of your target users.
You can utilize PPC to effectively target keywords that are related to your business. That way, people who are looking for keywords will constantly see your ads.
General keywords will not help you gain a lot of sales. However, indirectly, they can help you boost your brand awareness. It is also easier for you to establish your business’ authority and as a thought leader in your industry.
2. It enables you to work within your budget
There are no budget restrictions in PPC. Only have $10 to spend daily? Fine. You can even stick to $5, since you can always increase your budget later on.
You have the option to select how much you will be paying per click, as well as the total amount that you will be spending for an ad campaign.
However, you do not want to throw away your money in your campaigns. It is crucial that you wait for the data first, and then the results.
Because you can measure everything, you can easily know whether or not what you are spending is creating profit or loss. That way, you will know what is working and what is not ‒ allowing you to change your budget accordingly.
If you have a profitable campaign, as a rule of thumb, it is safe to spend money up until you reach your optimal ROI.
3. It helps you reach your target audience
When you are running a PPC campaign, you can select where you want your ads to appear based on several factors like location, website, device, time, date, keywords, and so on.
Are people finding you on their smartphones or desktops? Are they looking for services in the mornings or evenings? Do they actively search throughout the day?
Narrow down the services that you want to match. The more you gain insight on keywords, search times, and devices, the better your chances to be appear on the most relevant searches. You can even do this to optimize for a flash sale and a seasonal special.
The benefits of PPC management lets you tweak your ads to reach a specific audience. Having this kind of flexibility lets you segment your market. That way, you can take your products and services to the right market.
4. It helps you reach local and global audiences
A lot of small businesses think that PPC management only happens online. However, it can also make a significant difference in brick and mortar stores.
For example, you own small, local business. You only have a single location, which means, locals are quite familiar with who you are and what you do.
But how about the people who are relatively new to your area? How will you make your business stand out from your local competitors? Well, try local search results.
A lot of people are constantly looking for local services near them. Some of them are searching for using their mobile phones.
Geolocations have made it a lot easier for you to target local searches. To optimize this feature, give directions and other sources of contact information. That way, you are taking your customers throughout the whole purchase cycle ‒ from their search results and straight into your door.
5. It drives immediate results
According to Voy Media, a top PPC agency, “Utilizing SEO to boost your organic search rankings can take weeks, months, and even years. With PPC, it is possible to be on page one for your target keywords for a day.”
Businesses and brands these days want to get immediate results, and they want them immediately.
So, if you already have a site that is up and running, create an Adwords account, set up your ads, and then run them on Google. That is when you can start getting traffic.
Although this explanation is already a simplified version, PPC is very efficient in reaching your target audience in the quickest way possible.
6. It will boost traffic to your business
Although it is great that you have a well-designed site, what good does it bring if a lot of people do not know that it exists?
Another benefit that PPC can give your business is increased traffic into your site. The kind of traffic that you get on search engines is the best kind of traffic. Why? Because users are searching for problems that your business can solve. As a result, this allows you to “pull” traffic into your business.
You do not have to “force” advertisements to encourage people to buy. Chances are, the search traffic that you will be getting are from users who are already interested in your products and services.
PPC advertising significantly boosts your website traffic. It is possible to drive hundreds and thousands of clicks to your website. The best part? People who click on your ads are sincerely interested in your business.
7. It increases your leads and sales
A lot of online shoppers research the products that they want to purchase first. Also, users that are searching for a specific product or service are more likely to purchase.
Because PPC ads are focused on a specific audience, it improves your chances of closing a deal. Also, if a lot of customers are happy with your service, then they are more likely to turn to repeat customers.
PPC has a huge potential because it allows you to attract new customers.
8. It is easy to set up
One of the greatest benefits of PPC is that they are easy to set up.
Whether you plan to do-it-yourself or hire a professional to do it for you, these ads can be produced. Thus, you will be up and running in no time.
9. It can help you keep up with competitors
The reality is, most of your competition is utilizing PPC advertising for their business as well. So if you are not advertising on search, you are surrendering your market share (and sales!) to your competition.
For example, you might not win against a giant company for a search term that is gaining high traffic like “manufacturing.” However long-tail keywords such as “high-volume precision injection molding” helps you reach your target audience and then promote your services.
10. It gives you measurable results
With PPC, it is possible for you to measure everything as long as it has something to do with your keywords and ads. It includes visits, clicks, leads, costs, sales, views, and profits.
Everything that you do on PPC has a clear and measurable target. You will know everything from the start of your PPC campaign if your business is generating profit or loss.
There will be a lot of reports, and KPIs will give you a wealth of information that you will need.
11. It is immune to SEO changes
SEO is great especially if you want to drive long-term success for your website. But for you to have a website that is SEO-friendly, you need to follow the best standards and practices.
Meanwhile, an excellent advantage of PPC is that once you are running profitable campaigns, you do not have to worry about Google’s algorithm changes.
PPC advertising is not as risky as organic listings. Mainly because your success does not depend upon your site’s optimization or Google’s algorithm changes.
PPC is more in the numbers game. The main thing that you have to look at is the total amount of money that you are spending, as well as the amount of return that you are receiving.
PPC has a lot of benefits. It generates faster results by targeting the right people at the right time.
Even if you did not get excellent results on your PPC on your first time, you can always try again to further optimize your campaigns.
If everything fails, it is ideal that you hire PPC professionals to help you out. They will have the expertise to create an excellent PPC strategy that will help you grow your business in the long run.
About the Author: Kevin Urrutia is the Founder of Voy Media, a top PPC agency based in New York. Voy Media is excellent in aiding businesses to unlock the potentials of Facebook Advertising in order to maximize their sales and conversions. Kevin crafts tailor-fit solutions for each client, effectively delivering game-changing outcomes.
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