Don’t underestimate the power of images when it comes to creating a valuable backlink profile. While image link building can be twice as effective as regular link building, it takes a bit of time and skill to get right. When you choose to do image link building, you need to be creative and make use of the right tools. However, when you get it right, it can be oh-so rewarding.
Where does it all begin? How do you go about image link building in such a way that it boosts exposure and drives real traffic back to your website? Knowing that image link building is effective is one thing; putting it into practice is another thing all together.
If you don’t know where to start and need some advice on building links via images, you have come to the right place!
The Purpose of Image Link Building
What exactly is the purpose of link building? The first thing that you need to realise when you start out with this link building strategy is that building a valuable link profile with images can be tricky, but it is certainly not impossible. You need to create images that attract people to do two things:
- Click on the image and go through to a product page, blog or landing page.
- Share the image across various social media platforms.
How to Image Link Build
In a world where everyone is posting images, it can be tough to get yours to stand out from the rest. So, how do you do it? Here is what to do:
- Acquire some good high-quality images. If you are not a graphic designer, you are not going to be able to create your own images, but there are free image websites that offer great options. You can use a free online editor to enhance or edit the image to your liking.
- If you do not want to use free images from the net, you can do an image audit of all the images currently on your website. There could be logos, product images, branding, infographics and more that are already ideal for link building. Make a note of all the existing images that you feel could have an impact on your audience.
- Do a quick search to see if others are using your images in their content. You can use the Google Image Search Tool for that. All it requires is for you to upload the image into the search box, hit search and wait. Google will then tell you where the image is being used. If others are using your images, simply make contact them and request that they link back to the source – which is you. Now you have already earned a few extra backlinks.
- Make sure that all of the images in your content, website, blog, and social media posts have all the correct meta data attached. Here is what to make sure of:
- Pay attention to the size of your image. How quickly does it load? If it negatively affects loading speed, you need to compress the image. If you do not have an image compressor, there are many free ones that you can use online.
- Title the image using the keyword and a brief explanation of what it is. Be concise, but as descriptive as possible. Don’t use any unnecessary fluff in your image title.
- Write a descriptive alt text that makes sense and mentions the keyword. You probably did not know this, but alt text was originally designed for screen readers to verbalise the content on the screen to people who are visually impaired. Keep this in mind when you write your alt text description as Google has its preferences when it comes to how these are filled out. Write it in such a way that a blind person will understand what is depicted in the image without it being confusing.
- Once you have created a really eye-catching image, you need to start sharing it. Infographics are quite popular for sharing on social media. Make sure that you have the appropriate links attached to the image and do not be shy to ask industry influencers what they think and if they would share it with their audience. You might be scared to just ask, but often that is all it really takes.
4 Top Image Backlinking Methods
Now that you know how to create and prepare an image for backlink marketing, you might want to ensure that you use the right methods and the right type of image content. Where do you start? Do you publish images of your products? Do you post cartoons that make your audience laugh? Below are 4 fail-proof image backlinking methods to consider:
1. Using image bookmarking.
To do this, you just need to provide free images to bookmarking sites, such as PhotoBucket. If you have good images and people use them for free, they are required to link back to you, which in turn will earn valuable exposure.
2. Creating illustrated how-to guides.
Reading through a user manual or how-to guide can be a time-consuming and a complete turn-off for your customers. By creating fun and witty how-to images, you can save your customers time, provide a memorable explanation, and ensure that they know precisely what to do. Also, your how-to guide will be highly shareable and that means backlinks.
3. Creating and sharing infographics.
Infographics are great for graphs, charts, and statistics. If you want to create informative content that gets your message across quickly (without losing the interest of your audience) and get your audience to share it, infographics are the way to go.
Creating and sharing memes.
These are probably the most effective types of images to use for image backlinks. Memes are typically funny and shareable. Create the type of memes that others will love to use in their own content. Simply ask them to link back to you. The funnier the meme and the more you share it, the more backlinks the image will earn for you.
If you are going to try image link building, these 4 methods are tried and tested.
Creating backlinks is hard work and takes time, especially when you are new to it. With a bit of time and attention, it should become easier. While image backlinking can be highly effective, you need to be prepared to spend some time figuring which type of images your audience responds the most to. If you want to make the most of your image backlinks, take the time to follow the steps above or chat to one of our professional consultants about boosting your backlink profile more effectively.
Charlotte Ross is a leading contributor of content and all things SEO related at Dojono, a London-based agency. Charlotte is always putting her knowledge and experience to good use and when she’s not working, you’ll usually find her with her head in a book or watching a docuseries on Netflix.
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