Lot of business started blogging without fully understanding that inbound marketing can take a lot of time and effort. The whole process begins with generating ideas for your blog topic, finding the appropriate image to go with each blog post and getting readers to visit your blog. When you finally get readers to your blog, you want to make them keep coming back so they can become a repeat visitor. It is only repeat visitors that turn into paying customers.
All this seems enticing and interesting but you have been blogging for over a year now and all the promise traffic and leads are nowhere to be found.
Should you throw in the towel and just quit blogging?
6 Reasons Why You Should Quit Blogging
1. You are undecided about growing your business.
Do you really want to grow your business?
With the proliferation of social media and the rate at which it explodes, focusing on social media instead of building asset for your business on your website can seems so easy. Take for instance Facebook which only launched in February 2004 but today has over 1.2billion people who uses the social media platform with over 50% of these people logging in everyday.
Despite this seemly huge success, imagine Facebook or Twitter shutting down just the same way Google is shutting down Orkut for whatever reason. What would be your fate? Get up and join the noise on the next big social media platform?
That is what happens when you focus your energy on building assets for other people to make money while neglecting your own estate.
If you do not want to grow your business, yes you might ignore blogging but if you want to generate thousands of leads year in year out, then you need to continue blogging for your business.
PS: If you are struggling with your blog and want to learn how to blog sucessfully, you can join this free online blogging class
2. You are not sure who your audience are?
If you have not decided who you are blogging for then maybe it is really time to quit blogging. Blogging is a form of content creation that is supposed to help you build a connection with an audience. Your blog should be dedicated to a particular audience. Your audience should find answers to questions they want solutions to when they visit your blog.
Take for instance this blog; it is dedicated to helping business the leverage online marketing to grow their business so we discuss and share ideas on SEO, PPC, Social Media and Email Marketing.
When you have not identified who your audience are you and how you can improve their life through your blog, you become a noise in the market place. Because you do not have a niche, you don’t have a focus.
Understand why you blogging and who you are blogging for. Identity your target audience, build persona or at worst, do a keyword research to know what your audience are interested in reading, then create contents around it.
3. You still believe in the traditional marketing
Traditional marketing practices like placing adverts on print media and Tv still has its place in today’s marketing landscape but when it comes to reaching that critical decision time concerning a purchase or looking for that next service provider, online marketing via blogging holds the key.
In a population of over 7 billion people, over 6 billion owes mobile phone and 3 billion out of this total population are connected via one device or the other to the internet.
This means over 3billion people at one time or the other carries out researches on the internet to find answers and interact with people online. The only way to get their attention is to be presence at the particular point when they need these answers via creating contents that meets their needs.
Do people still pay attention to Tv adverts? How many people really do. Tv and radio adverts are disruptive because they come when we don’t need them, therefore we don’t pay attention to them.
If you want to get people’s attention to your products and services, start a company blog.
4. You don’t want improved rankings
The higher your website rank on Google, the more web traffic you receive. Most time about 50% of web traffic goes to the website that occupies the first position on any search engine result page.
But how do you get to increase your website ranking? You can increase your website ranking by creating valuable contents on your website. When you engage in consistent blogging, you set in motion a series of events that can be described below:
- You will begin to gain more visitors (web traffic) as people discover your content when they search online or via social media.
- Some of them will share this content with their friends, family or business associates.
- A percentage of this content will attract links especially if you put great effort into your content and it is authoritative
.
This overall links will add to your link profile which means higher ranking for your website.
By giving up on blogging, you giving up on the ability your content have to generate the links that can drive organic ranking improvements.
5. You don’t want to a leader in your niche
One of the reasons people and business blog is to share their ideas, insights and opinion about issues and topics that affects a particular group of people.
People will only begin to see you as a thought leader and someone of influence when you can share your thoughts in a creative manner by creating contents on your website. When blogging if you can create a content that people want to read or talk about, then you on the right track to drawing attention to your self or your brand.
When you do this repeatedly, you start gaining a circle of influence and generally become the “go-to-person” in the industry.
Only when you maintain a regular blog can you do this. There is no way you can achieve this via social media or using other means like partaking in online forums. This is because this medias are limited in the number of characters or format you can use to express yourself.
But imagine using your blog as your opinion stand. You can create a blog of few words like Seth Godin , or write thousands of words at once like copyblogger and what this blog is doing or you can simply combine the two like hubspot does on their blog and see what works well for your audience.
When you give up blogging, you give up all these opportunities.
6. You are too lazy to do the work required
I must make a confession at this point. Blogging is hard work. You could sit down for hours and experience the much dreaded writer’s block. You could even make pages and pages of drafts and throw it away in the trash can. I have done that and most successful writer do that most of the times. Most time, only 10% of my blog post makes it to the editor’s desk.
Sometimes you may just want to be lazy and just copy other people’s work, add a few editions to it and whoa, flirt with it on your own blog. All these are possible scenario if you are not ready to put in the leg works.
When you are not ready to read wide,write thousands of words and trash it, then your content become leans. Lean contents make your blog suffer and leave a bad taste on the mouth of your audience.
Put in the legwork required. Read wide. Study hard. Write every day. Edit,re-edit and re-edit all your content .Only then will your efforts be rewarded.
Conclusion
Businesses that have made the mistake of abandoning their blog to focus on other media are making a grave mistake. A mistake your competitors are glad you are making.
With more noise on the social media scene, having a business blog will provide huge advantage to those who are ready to make the necessary investment to go the whole distance.
Have you ever felt like giving up on blogging? Let us know on in the comment below.
PS: Download our free e-book : The complete beginner’s guide to search engine optimization here .
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