Before you write that disengagement letter to your SEO Company, read this post and then come back later to it after you must have finished reading this post.
SEO success stories abound. Let me share one with you. When we started working for one of our clients who runs a classified ads website, (if you think it’s a boring industry, you totally right), our mandate was clear – Increase the amount of web traffic to the site. So using our result driven SEO Service,we set to work on the website. Below is a screen shot from the analytic account set up for the client taken over a period of time?
Within one month of working with the client, their website traffic increased by over 100%. The next question you might ask us is: Have we done our job? Is that all we can show for the investment by the client?
When it comes to measuring your SEO success, it is always better to look at the bigger picture. SEO is a process driven events and therefore you need to measure the success of your investment. With websites ranking fluctuating on Google’s SERP as a result of updates to their algorithms, you would need to know how to correctly measure your SEO process. Until recently, the success of any search engine optimization for a client by an SEO company is always measured by the corresponding increase in ranking of the website.
How do you measure your SEO success?
Higher ranking for keywords:
Ranking is still as important as when SEO first started and ranking will remain an important way to measure how far your SEO is progressing. While you might not be able to rank for all your keywords, you should see a consistent increase in some of your keyword over time. If you don’t, then you might need to start asking some questions.
Increasing web traffic:
Web traffic is a measure of the amount of people that click through to a website. When your SEO campaign is on full throttle there should be a corresponding increase in the number of web traffic you get. Stagnant web traffic is a caution signal. It means people are no longer finding your website which can be as a result of low ranking.
Number of Goals completed:
Goals are how you really measure SEO. Goals are specific actions you want your web visitors to take while visiting your website. It may range from making a purchase if you are an eCommerce website or filling an online form for leads to be used in further marketing to the visitors. If your web visitors are not completing your desired goals for your website, maybe it is time you revisit your SEO process.
Back to our client, after working on their website, we saw a corresponding increase in the number of ads that was placed on the client website. Up till now, people still visits the website and place their ads even though we have reduced the amount of effort spent working on the website.
More offline activities:
SEO is no longer an isolated process from your marketing strategy. The whole aim of optimizing your website is to complement your offline marketing. Therefore your SEO Strategy should see a corresponding increase in new clients make inquiry about your products and services.
While it is good to take a look at your ranking on search engines, it is often better to take a look at the bigger picture and measure your SEO success not by the website position,ranking,on search engines web pages but by the overall increase in sales. After all, SEO is an investment and therefore the return on investment should be measure by how much value the process can add to your business.
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