Underrated Link Building Tactics that Work Surprisingly Well

As an SEO specialist, you’re always racking up new ways to increase your organic traffic and get websites—whether yours or a client’s—high up on the SERPs. With the daily grind comes days where you feel like you’ve exhausted every possibility of doing your job, and you end up facing a dead end. You think to yourself you’ve done this before, and maybe it’s not working out anymore.

This is all too real for digital marketers who are forced to keep things fresh in the ever-evolving worldwide web, especially for a particular SEO tactic everyone is familiar with: link building.

The importance of getting high-quality backlinks has been set in stone since the dawn of the internet. You must prove to search engines that your content is well-researched, relevant, and credible enough that other sites can already cite it as a source.

If your search engine ranking is high, that means more visibility, more website visits, and higher chances of hitting those sales targets. That domino effect is what everyone is looking for.

However, as millions of sites compete for the coveted first page, top result, and featured snippet, the practice of building links has become predictable even to webmasters. It’s not enough to just be writing guest posts or repairing broken links, as practically every competitor of yours is doing the same thing.

So, what can you do to stand out? It’s a good thing you asked.

If you’re at a point where you feel like you’re out of ideas (which is normal), this post is for you. Below are some guaranteed effective link building tactics that you might not be utilizing a lot, or perhaps have flown under your radar. Try to see which ones you can incorporate in your practices today and see the difference in your link building efforts.

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Adegboye Adeniyi

Adegboye Adeniyi is the head of Search Marketing for VTNS Solutions. He creates and implements campaigns for clients,endlessly discovering new prospects and strategies for growing their business online. Outside of the Internet realm, his other passions include reading and playing chess.

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